Archive for October, 2013
Did you know that between 2010 and 2011, 74% of companies used Facebook’s PPC advertising option, which dropped in 2012 to 56%? The fact of the matter is that these companies are learning that the key to web marketing isn’t as simple as placing Internet advertisements in the right place, but using SEO marketing strategies to boost search engine rankings organically. The question that you’ll ultimately find yourself asking, though, is are these website design costs worth it?
According to a study by comScore qSearch, there’re 4.9 billion Internet search per month, which results in 1,890 searches every second. The key to reaching this gigantic audience is with SEO strategies like content creation, which 92% of marketers say is either “somewhat” or “very” effective. What content marketing does is create web and media content to share throughout the web for the purpose of acquiring new customer. More than half of companies (56%) who use content marketing have acquired customer through thei
Nearly every adult in America performs a search engine search each day, and 100 billion searches are conducted every month globally. Most internet users will use search engines to find products on the internet, and almost half of these people will continue their search with social media. Almost 60% of people will start their product search with a search engine, rather than company websites or social media sites. Marketing in a way that will take advantage of this enormous volume can make your business very visible and can potentially greatly increase your business volume. Search engine optimization is a marketing technique that seeks to do this.
The improvement of search rankings is one of the number one goals for most small business internet marketing strategies. A remarkable 92% of online adults in the U.S. use a search engine at least once a day, and studies show that 75% of search users never go past page one of their results and that as many as 80% completely ignore sponsored results. Being seen on page one for a popular keyword is the dearest ambition of many, and understandably so. That’s where some of the best leads come from.
Google has come a long way from it’s research project days when the 10 4-GB hard drives being used to test PageRank were kept in a box made of LEGOs. It’s become increasingly more difficult to “game the system,” as it were, Continue Reading No Comments
Without Google, search engine optimization would not be the massive giant of online marketing it currently is. Google has allowed search engine optimization, often referred to as SEO for short, to becoming a leading tool in landing more traffic to websites through consistent creation of strong, relevant content. It only makes sense, then, to learn that Google receives between 65 and 70 percent of the entire Internet search engine market share.
Using search engine optimization allows your website to appear high up in the Google rankings by having many websites link to it in their content. This makes your site relevant, which is what the PageRank algorithm program measures in order to deliver accurate result