Archive for October 17, 2013
Nearly every adult in America performs a search engine search each day, and 100 billion searches are conducted every month globally. Most internet users will use search engines to find products on the internet, and almost half of these people will continue their search with social media. Almost 60% of people will start their product search with a search engine, rather than company websites or social media sites. Marketing in a way that will take advantage of this enormous volume can make your business very visible and can potentially greatly increase your business volume. Search engine optimization is a marketing technique that seeks to do this.
The improvement of search rankings is one of the number one goals for most small business internet marketing strategies. A remarkable 92% of online adults in the U.S. use a search engine at least once a day, and studies show that 75% of search users never go past page one of their results and that as many as 80% completely ignore sponsored results. Being seen on page one for a popular keyword is the dearest ambition of many, and understandably so. That’s where some of the best leads come from.
Google has come a long way from it’s research project days when the 10 4-GB hard drives being used to test PageRank were kept in a box made of LEGOs. It’s become increasingly more difficult to “game the system,” as it were, Continue Reading No Comments