Archive for December 6, 2013
Did you know that some companies spend thousands of dollars on search engine optimization, yet only 20-30% of web users will pay attention to the advertising in which those companies have invested? Even though that might make paid advertising seem like a dubious investment for businesses that are looking to improve their Google rankings, PPC and other sponsored results still remain fundamental to effective internet marketing.
Although more than 40% of web users will select the organic result with the highest ranking — and generally prefer organic content over paid ads, anyway — the fact is that the most successful businesses utilize diverse approaches to SEO marketing. This requires these businesses to invest in a range of SEO tools that might include social media marketing, Continue Reading No Comments