Did you know that some companies spend thousands of dollars on search engine optimization, yet only 20-30% of web users will pay attention to the advertising in which those companies have invested? Even though that might make paid advertising seem like a dubious investment for businesses that are looking to improve their Google rankings, PPC and other sponsored results still remain fundamental to effective internet marketing.
Although more than 40% of web users will select the organic result with the highest ranking — and generally prefer organic content over paid ads, anyway — the fact is that the most successful businesses utilize diverse approaches to SEO marketing. This requires these businesses to invest in a range of SEO tools that might include social media marketing, Continue Reading No Comments
The improvement of search rankings is one of the number one goals for most small business internet marketing strategies. A remarkable 92% of online adults in the U.S. use a search engine at least once a day, and studies show that 75% of search users never go past page one of their results and that as many as 80% completely ignore sponsored results. Being seen on page one for a popular keyword is the dearest ambition of many, and understandably so. That’s where some of the best leads come from.
Google has come a long way from it’s research project days when the 10 4-GB hard drives being used to test PageRank were kept in a box made of LEGOs. It’s become increasingly more difficult to “game the system,” as it were, Continue Reading No Comments
If you have yet to realize it, this newfangled internet thing is starting to catch on. As such, it is seeming more and more the place to advertise so the young whipper snappers can see your business. Because, as more generations that are hooked to the internet with an ethernet umbilical flood the markets, they will be looking to the web for their consumerist pleasures. And the geriatrics leaving the market could not care any less about the internet. So it is best to play to your strongest audience. And that is the youth with smart phone in hand.
Not only is the internet itself one of the most important places for you to be advertising, but Google rankings are now more crucial to your internet presence th
Did you know that the founders of Google, Sergey Brin and Larry Page, used LEGO bricks as a means of creating a storage compartment for the 10 4 GB hard drives that were utilized to test the PageRank algorithm when the now ubiquitous search engine was still just a graduate school research project? A lot has changed for Google and other search engines since those days. Currently, Google search engine rankings are of the utmost importance as a means of guaging the effectiveness of internet marketing. However, of the 100 billion searches that are done online each month, about 75 percent of online users never continue past the first page of Google results. This means that if your web page does not come up right away, you are not going to ge
In just one year, the amount that the internet is used on mobile devices will overtake the amount that the internet is used on desktop computers. That means that, in 2014, most people will be using mobile internet devices.
It is crucial for businesses to do internet marketing. The most effective manner of online marketing involves search engine optimization (SEO). SEO material makes it so that the site or blog that it is on will come up higher in search engine rankings.
Maximizing their position on search engine rankings is so effective because so many people are searching on the internet. There are more than 100 billion searches done each month worldwide. In the United States, 92 percent of adults that use the internet conduct at least one search each day.
People are shopping online. Since 2012, more than 70 million people make purchases online with a cellphone, tablet or other mobile devices. While only 24 percent of people research a product by visiting a company website and 18 percent by checking out social media platforms, 58 percent of people begin to look into a service or product through a search engine.
Businesses need to come up in those searches if they are going to make online sales. Maximizing their search engine rankings is a must. The higher their search engine rankings are, the more likely people will visit their sites, review their products, and make purchases.
SEO blogs are everywhere these days, covering everything from mobile web usage, which is expected to completely overtake desktop web usage by next year, to the companies like Google that are making waves across the SEO industry and the online world as a whole. Some of these SEO blogs cover trends and topics, while others wax poetic about the good old days when it was simpler to look up stuff. But what these blogs all have in common is a true desire to inform audiences about the increasingly complex and dynamic role that search engine optimization has in our world today.
With regard to mobile usage, these Seo blogs generally cover interesting statistics to back up their articles, like the stat that 48 percent of today’s users of mobile devices will utilize their devices to specifically look up product information, find cool promotions, and read product reviews. Mobile Internet marketing solutions and Seo are very closely associated with one another, and as more time goes by one will be useless without the other. So these SEO blogs cover both and get more specifically into the finer details of what makes these programs work together.
With respect to search engine rankings, these SEO blogs cover the myriad methods that are utilized to get higher rankings on Google and other sites across the Internet. The company has a very large share of the search engine market, and its innovations have stood up against most others. Because of this, the company has been an excellent role model, using goats to mow its lawns and cut energy usage and costs and using LEGO bricks as storage compartments for its hard drives for the PageRank algorithm when the company was still in its infancy.
With relation to improving these rankings, these SEO blogs target companies and marketers that more fully understand how users search for things today. For instance, these blogs may indicate that 70 percent to 80 percent of the world’s search engine users will ignore sponsored results entirely and instead will click only on natural or organic ones. Their purpose is to educate readers on getting higher up via these organic links and positioning themselves as stronger players in the online communications world. And in large part, these SEO blogs succeed because they use statistics to back up what they are writing and have proof that SEO not only works but that it works much better than other forms of web based marketing.
According to reports, more than 88 percent of web users that are older than 14 will research products online in 2012. 40 percent of them will use social media to follow up for information before they buy. In order to achieve a sufficient quantity of web traffic to your business, it is important that you have the Internet marketing necessary to succeed on the web. Look for online marketing such as search engine optimization to help you improve your Google rankings in several ways.
Today, Google has between 65 to 70 percent of the search engine market share on the web. One reason that SEO helps you increase sales is because it brings in targeted traffic to your web site. Leads that come in from SEO have a close rate of 14.6 percent , while leads from other outbound sources only have a close rate of 1.7 percent on average. This means you will only be attracting people that are trying to find your types of services on the web.
A second reason that SEO is helpful is that it improves your organic page ranking. Reports show that 42 percent of people that search online will click the top ranked organic result. Organic page ranking is crucial because most studies show that search users prefer these links instead of paid advertisements.
An additional reason that SEO will improve your business prospects is that you do not have to stress about maintaining your marketing or tweaking it so that it is successful. A reliable SEO business will take care of all these requirements for you. This means that you are free to focus on activity that will bring in business to your company.
Finally, SEO will help you gain a larger share of mobile traffic so that you can attract new customers on various platforms. Today, 65 percent of mobile web users depend on their tablets and smartphones to find a local business where they can make a purchase. SEO helps your company expand its viewership from these types of mobile users so that you can get more sales from all types of people. Be sure that you look for a highly dependable search marketing firm that you can trust so that you will have the ability to draw in as much traffic as possible to your web site and ensure that you are staying competitive on today’s web, where businesses in every industry are always innovating to stay ahead of the curve.