Nearly every adult in America performs a search engine search each day, and 100 billion searches are conducted every month globally. Most internet users will use search engines to find products on the internet, and almost half of these people will continue their search with social media. Almost 60% of people will start their product search with a search engine, rather than company websites or social media sites. Marketing in a way that will take advantage of this enormous volume can make your business very visible and can potentially greatly increase your business volume. Search engine optimization is a marketing technique that seeks to do this.