If you have yet to realize it, this newfangled internet thing is starting to catch on. As such, it is seeming more and more the place to advertise so the young whipper snappers can see your business. Because, as more generations that are hooked to the internet with an ethernet umbilical flood the markets, they will be looking to the web for their consumerist pleasures. And the geriatrics leaving the market could not care any less about the internet. So it is best to play to your strongest audience. And that is the youth with smart phone in hand.
Not only is the internet itself one of the most important places for you to be advertising, but Google rankings are now more crucial to your internet presence than ever before. Search engine rankings can determine whether it is even worth being on the internet or not. Because if you do not rank high enough on the search engines to be seen on the front page, then you might as well close up shop.
When it comes to where you fall on the search engines, first page is absolutely crucial, top five is ideal. 75 percent of all people who use search engines never bother to scroll past the first page. And do not bother to try and buy your way to the top of the first page through Google. Almost 80 percent of searchers completely ignore the sponsored results at the top of the search engine (myself included), opting for the organic search results. In fact, 42 percent of the internet searchers will click on the top ranked organic choice. Meaning you want to be there, or pretty darn close. Even if you end up on the first page, if the searcher needs to scroll the page down in order to find your link, your chances of being chosen have been greatly diminished.
There are over 100 billion global internet searches conducted each month. And with smart phones two inches away from anyone, the internet is now even more accessible than ever before. Almost half of all mobile device users will use their device in order to look up product reviews or find promotions. If you have yet to, you need to get in on this. As soon as possible. This is the market to be in right now, and your exposure is what will get your company the business you desire.