About three fourths of all internet searches never make it past the search results on page one. That means that your likelihood of being found online is dictated by your search rankings. Your search engine ranking is governed by the importance given to your site by search engine optimization techniques.
SEO news evolves quickly in response to Google rankings guidance and Seo marketing techniques. In fact, when Google makes any kind of statement in regards to search engine optimization, it immediately triggers updates to SEO news and related blogs. They serve to both police and advocate in terms of increasing sites visibility in the search engine rankings.
In terms of the organic results versus paid results, over 70 percent of users do not use any paid links. In SEO news, this means that increasing organic linking abilities will contribute even further to conversion opportunities. Also, SEO news favors Google since they garner 65 to 70 percent of all search engine traffic. That also means that their algorithms are given the most attention.
The search algorithms determine site importance based on several factors. For example, the number of incoming links to a website can provide more importance in terms of site relevance. SEO news looks at these trends to better inform practitioners of the viability of their techniques and methodologies of creating relevance.
SEO news has taken a recent turn towards examining how mobile strategies play a role in search engine results and site rankings. Currently there are over 70 million users that shop online from their mobile devices. Presumably a healthy portion of these purchases start with an online search.
The methodology of generating leads is also scrutinized by SEO news blogs and experts. For example, SEO generated leads have a close rate of approximately 14 percent versus less than 2 percent close rate for outbound lead marketing. That means that your efforts to increase search rankings provide higher visibility and a much higher conversion rate.