Did you know that between 2010 and 2011, 74% of companies used Facebook’s PPC advertising option, which dropped in 2012 to 56%? The fact of the matter is that these companies are learning that the key to web marketing isn’t as simple as placing Internet advertisements in the right place, but using SEO marketing strategies to boost search engine rankings organically. The question that you’ll ultimately find yourself asking, though, is are these website design costs worth it?
According to a study by comScore qSearch, there’re 4.9 billion Internet search per month, which results in 1,890 searches every second. The key to reaching this gigantic audience is with SEO strategies like content creation, which 92% of marketers say is either “somewhat” or “very” effective. What content marketing does is create web and media content to share throughout the web for the purpose of acquiring new customer. More than half of companies (56%) who use content marketing have acquired customer through their company blogs. As more and more web content is posted, the brand name and logo appear more and more in search, which gives that website subject authority. This is helpful, as half of search users are more likely to click on a search result if the brand name appears multiple times.
If you’re concerned over website design costs, consider the fact that revenue will increase at a gradually accelerating rate, and effectively cover any SEO website design costs that arise. That being said, it’s hard to pin down an actual definitive amount of website design costs, because there are so many factors. Forbes explains that web development is a service, not a product, which helps people understand that there’s no one-off price.
Your website design costs could cover only one task or could even include a number of different projects, such as creating mobile websites. As smartphones grow more popular each day, the Internet is being accessed on-the-go at a much higher rate, which makes building mobile websites a priority for small and medium businesses that want to use the Internet to pull customers through their doors. After making a mobile website, it’s possible to take advantage of location based mobile advertising for these exact purposes!
There should be no concern over website design costs. The real question you should ask is what price will you pay by not taking advantage of these services? Website design costs will pay for themselves in the long run with the benefits afforded by such projects as mobile websites. If you have any questions about website design costs, feel free to ask in the comments!