Did you know that some companies spend thousands of dollars on search engine optimization, yet only 20-30% of web users will pay attention to the advertising in which those companies have invested? Even though that might make paid advertising seem like a dubious investment for businesses that are looking to improve their Google rankings, PPC and other sponsored results still remain fundamental to effective internet marketing.
Although more than 40% of web users will select the organic result with the highest ranking — and generally prefer organic content over paid ads, anyway — the fact is that the most successful businesses utilize diverse approaches to SEO marketing. This requires these businesses to invest in a range of SEO tools that might include social media marketing, SEO blogs, email marketing, pay-per-click advertising, and more. The most efficient and cost-effective way for any business to tackle online marketing is with the assistance of a leading SEO firm.
While businesses could attempt to do their own SEO via social media, email, and blogging, doing it effectively always requires said businesses to commit far more time and financial capital to justify attempting SEO in-house. This is because professional SEO firms specialize in one thing — utilizing the most innovative online marketing strategies to help their clients improve their Google rankings. Obviously, higher Google rankings means businesses will have a better shot at achieving their most ambitious internet marketing goals.
As 2014 approaches, all serious businesses realize just how crucial online marketing is to their short and long-term success. Sure, it may be possible for businesses to survive without spending a single dollar on SEO, but how many entrepreneurs started their businesses with mediocrity as their ultimate goal? Of course, that question doesn’t even merit a response.
If you own a business and want to make a profit that is large enough to offer you more than the basic necessities of life, you need to prioritize SEO. Better yet, you need to invest in the services of a top SEO firm. After all, only SEO professionals can provide their clients with the online marketing tools and strategies that can lead to fast and affordable results.