Without Google, search engine optimization would not be the massive giant of online marketing it currently is. Google has allowed search engine optimization, often referred to as SEO for short, to becoming a leading tool in landing more traffic to websites through consistent creation of strong, relevant content. It only makes sense, then, to learn that Google receives between 65 and 70 percent of the entire Internet search engine market share.
Using search engine optimization allows your website to appear high up in the Google rankings by having many websites link to it in their content. This makes your site relevant, which is what the PageRank algorithm program measures in order to deliver accurate result
Did you know that the founders of Google, Sergey Brin and Larry Page, used LEGO bricks as a means of creating a storage compartment for the 10 4 GB hard drives that were utilized to test the PageRank algorithm when the now ubiquitous search engine was still just a graduate school research project? A lot has changed for Google and other search engines since those days. Currently, Google search engine rankings are of the utmost importance as a means of guaging the effectiveness of internet marketing. However, of the 100 billion searches that are done online each month, about 75 percent of online users never continue past the first page of Google results. This means that if your web page does not come up right away, you are not going to ge
In just one year, the amount that the internet is used on mobile devices will overtake the amount that the internet is used on desktop computers. That means that, in 2014, most people will be using mobile internet devices.
It is crucial for businesses to do internet marketing. The most effective manner of online marketing involves search engine optimization (SEO). SEO material makes it so that the site or blog that it is on will come up higher in search engine rankings.
Maximizing their position on search engine rankings is so effective because so many people are searching on the internet. There are more than 100 billion searches done each month worldwide. In the United States, 92 percent of adults that use the internet conduct at least one search each day.
People are shopping online. Since 2012, more than 70 million people make purchases online with a cellphone, tablet or other mobile devices. While only 24 percent of people research a product by visiting a company website and 18 percent by checking out social media platforms, 58 percent of people begin to look into a service or product through a search engine.
Businesses need to come up in those searches if they are going to make online sales. Maximizing their search engine rankings is a must. The higher their search engine rankings are, the more likely people will visit their sites, review their products, and make purchases.
According to reports, more than 88 percent of web users that are older than 14 will research products online in 2012. 40 percent of them will use social media to follow up for information before they buy. In order to achieve a sufficient quantity of web traffic to your business, it is important that you have the Internet marketing necessary to succeed on the web. Look for online marketing such as search engine optimization to help you improve your Google rankings in several ways.
Today, Google has between 65 to 70 percent of the search engine market share on the web. One reason that SEO helps you increase sales is because it brings in targeted traffic to your web site. Leads that come in from SEO have a close rate of 14.6 percent , while leads from other outbound sources only have a close rate of 1.7 percent on average. This means you will only be attracting people that are trying to find your types of services on the web.
A second reason that SEO is helpful is that it improves your organic page ranking. Reports show that 42 percent of people that search online will click the top ranked organic result. Organic page ranking is crucial because most studies show that search users prefer these links instead of paid advertisements.
An additional reason that SEO will improve your business prospects is that you do not have to stress about maintaining your marketing or tweaking it so that it is successful. A reliable SEO business will take care of all these requirements for you. This means that you are free to focus on activity that will bring in business to your company.
Finally, SEO will help you gain a larger share of mobile traffic so that you can attract new customers on various platforms. Today, 65 percent of mobile web users depend on their tablets and smartphones to find a local business where they can make a purchase. SEO helps your company expand its viewership from these types of mobile users so that you can get more sales from all types of people. Be sure that you look for a highly dependable search marketing firm that you can trust so that you will have the ability to draw in as much traffic as possible to your web site and ensure that you are staying competitive on today’s web, where businesses in every industry are always innovating to stay ahead of the curve.