According to reports, more than 88 percent of web users that are older than 14 will research products online in 2012. 40 percent of them will use social media to follow up for information before they buy. In order to achieve a sufficient quantity of web traffic to your business, it is important that you have the Internet marketing necessary to succeed on the web. Look for online marketing such as search engine optimization to help you improve your Google rankings in several ways.
Today, Google has between 65 to 70 percent of the search engine market share on the web. One reason that SEO helps you increase sales is because it brings in targeted traffic to your web site. Leads that come in from SEO have a close rate of 14.6 percent , while leads from other outbound sources only have a close rate of 1.7 percent on average. This means you will only be attracting people that are trying to find your types of services on the web.
A second reason that SEO is helpful is that it improves your organic page ranking. Reports show that 42 percent of people that search online will click the top ranked organic result. Organic page ranking is crucial because most studies show that search users prefer these links instead of paid advertisements.
An additional reason that SEO will improve your business prospects is that you do not have to stress about maintaining your marketing or tweaking it so that it is successful. A reliable SEO business will take care of all these requirements for you. This means that you are free to focus on activity that will bring in business to your company.
Finally, SEO will help you gain a larger share of mobile traffic so that you can attract new customers on various platforms. Today, 65 percent of mobile web users depend on their tablets and smartphones to find a local business where they can make a purchase. SEO helps your company expand its viewership from these types of mobile users so that you can get more sales from all types of people. Be sure that you look for a highly dependable search marketing firm that you can trust so that you will have the ability to draw in as much traffic as possible to your web site and ensure that you are staying competitive on today’s web, where businesses in every industry are always innovating to stay ahead of the curve.