Did you know that more than 75% of web users do not bother to venture past the first page of search results? This means that businesses whose web pages do not rank near the top of Google rankings could be losing as much as three-quarter of their online marketing opportunities.
Given the fact that there are literally hundreds, even thousands, of companies competing for the top 10 spots on Google rankings, only a small percentage will ever make it to the first page of search results. Therefore, savvy businesses must find other ways to capitalize upon the hundreds of thousands of marketing opportunities that are available on the web.
Did you know that some companies spend thousands of dollars on search engine optimization, yet only 20-30% of web users will pay attention to the advertising in which those companies have invested? Even though that might make paid advertising seem like a dubious investment for businesses that are looking to improve their Google rankings, PPC and other sponsored results still remain fundamental to effective internet marketing.
Although more than 40% of web users will select the organic result with the highest ranking — and generally prefer organic content over paid ads, anyway — the fact is that the most successful businesses utilize diverse approaches to SEO marketing. This requires these businesses to invest in a range of SEO tools that might include social media marketing, Continue Reading No Comments
SEO blogs are everywhere these days, covering everything from mobile web usage, which is expected to completely overtake desktop web usage by next year, to the companies like Google that are making waves across the SEO industry and the online world as a whole. Some of these SEO blogs cover trends and topics, while others wax poetic about the good old days when it was simpler to look up stuff. But what these blogs all have in common is a true desire to inform audiences about the increasingly complex and dynamic role that search engine optimization has in our world today.
With regard to mobile usage, these Seo blogs generally cover interesting statistics to back up their articles, like the stat that 48 percent of today’s users of mobile devices will utilize their devices to specifically look up product information, find cool promotions, and read product reviews. Mobile Internet marketing solutions and Seo are very closely associated with one another, and as more time goes by one will be useless without the other. So these SEO blogs cover both and get more specifically into the finer details of what makes these programs work together.
With respect to search engine rankings, these SEO blogs cover the myriad methods that are utilized to get higher rankings on Google and other sites across the Internet. The company has a very large share of the search engine market, and its innovations have stood up against most others. Because of this, the company has been an excellent role model, using goats to mow its lawns and cut energy usage and costs and using LEGO bricks as storage compartments for its hard drives for the PageRank algorithm when the company was still in its infancy.
With relation to improving these rankings, these SEO blogs target companies and marketers that more fully understand how users search for things today. For instance, these blogs may indicate that 70 percent to 80 percent of the world’s search engine users will ignore sponsored results entirely and instead will click only on natural or organic ones. Their purpose is to educate readers on getting higher up via these organic links and positioning themselves as stronger players in the online communications world. And in large part, these SEO blogs succeed because they use statistics to back up what they are writing and have proof that SEO not only works but that it works much better than other forms of web based marketing.