Did you know that the founders of Google, Sergey Brin and Larry Page, used LEGO bricks as a means of creating a storage compartment for the 10 4 GB hard drives that were utilized to test the PageRank algorithm when the now ubiquitous search engine was still just a graduate school research project? A lot has changed for Google and other search engines since those days. Currently, Google search engine rankings are of the utmost importance as a means of guaging the effectiveness of internet marketing. However, of the 100 billion searches that are done online each month, about 75 percent of online users never continue past the first page of Google results. This means that if your web page does not come up right away, you are not going to get much traffic to your site.
Another matter worth considering is that between 70 and 80 percent of web users completely ignore sponsored advertising, choosing instead to click on the organic results for which they searched. Therefore, paid advertising is not really an effective strategy for increasing search engine rankings. What actually does pay off in regards to increasing Google rankings is a well thought out Seo marketing plan in which content plays an integral role.
Right now, content based SEO is the biggest asset of twenty first century online marketing. The content portion of your SEO is a necessary element to increasing search engine rankings. A private label SEO can create exciting, entertaining, and informative content for your small business, which should have a major positive effect on the online presence of your organization. Strong content based SEO will maximize your Google rankings and enrich the user experience of your customers.