Archive for December, 2013
The internet has become a very powerful medium for sales and marketing, but internet marketing does not work in quite the same ways as traditional print advertizing media. Learning the different techniques unique to internet marketing can take a long time, but there are professional advertizing agencies out there that can help you to bridge the gap between traditional marketing media and the new venues and techniques that the internet has to offer.
Nearly all internet users will search for a product online, and 40% of them will follow up on social media before purchasing a product. A solid majority of internet users will begin their search for a product with a search engine, rather than a company website or other source of online information. Search engine optimization, or SEO for short, is one of the most important
Did you know that some companies spend thousands of dollars on search engine optimization, yet only 20-30% of web users will pay attention to the advertising in which those companies have invested? Even though that might make paid advertising seem like a dubious investment for businesses that are looking to improve their Google rankings, PPC and other sponsored results still remain fundamental to effective internet marketing.
Although more than 40% of web users will select the organic result with the highest ranking — and generally prefer organic content over paid ads, anyway — the fact is that the most successful businesses utilize diverse approaches to SEO marketing. This requires these businesses to invest in a range of SEO tools that might include social media marketing, Continue Reading No Comments