The internet has become a very powerful medium for sales and marketing, but internet marketing does not work in quite the same ways as traditional print advertizing media. Learning the different techniques unique to internet marketing can take a long time, but there are professional advertizing agencies out there that can help you to bridge the gap between traditional marketing media and the new venues and techniques that the internet has to offer.
Nearly all internet users will search for a product online, and 40% of them will follow up on social media before purchasing a product. A solid majority of internet users will begin their search for a product with a search engine, rather than a company website or other source of online information. Search engine optimization, or SEO for short, is one of the most important
Did you know that some companies spend thousands of dollars on search engine optimization, yet only 20-30% of web users will pay attention to the advertising in which those companies have invested? Even though that might make paid advertising seem like a dubious investment for businesses that are looking to improve their Google rankings, PPC and other sponsored results still remain fundamental to effective internet marketing.
Although more than 40% of web users will select the organic result with the highest ranking — and generally prefer organic content over paid ads, anyway — the fact is that the most successful businesses utilize diverse approaches to SEO marketing. This requires these businesses to invest in a range of SEO tools that might include social media marketing, Continue Reading No Comments
Did you know that between 2010 and 2011, 74% of companies used Facebook’s PPC advertising option, which dropped in 2012 to 56%? The fact of the matter is that these companies are learning that the key to web marketing isn’t as simple as placing Internet advertisements in the right place, but using SEO marketing strategies to boost search engine rankings organically. The question that you’ll ultimately find yourself asking, though, is are these website design costs worth it?
According to a study by comScore qSearch, there’re 4.9 billion Internet search per month, which results in 1,890 searches every second. The key to reaching this gigantic audience is with SEO strategies like content creation, which 92% of marketers say is either “somewhat” or “very” effective. What content marketing does is create web and media content to share throughout the web for the purpose of acquiring new customer. More than half of companies (56%) who use content marketing have acquired customer through thei
Nearly every adult in America performs a search engine search each day, and 100 billion searches are conducted every month globally. Most internet users will use search engines to find products on the internet, and almost half of these people will continue their search with social media. Almost 60% of people will start their product search with a search engine, rather than company websites or social media sites. Marketing in a way that will take advantage of this enormous volume can make your business very visible and can potentially greatly increase your business volume. Search engine optimization is a marketing technique that seeks to do this.
The improvement of search rankings is one of the number one goals for most small business internet marketing strategies. A remarkable 92% of online adults in the U.S. use a search engine at least once a day, and studies show that 75% of search users never go past page one of their results and that as many as 80% completely ignore sponsored results. Being seen on page one for a popular keyword is the dearest ambition of many, and understandably so. That’s where some of the best leads come from.
Google has come a long way from it’s research project days when the 10 4-GB hard drives being used to test PageRank were kept in a box made of LEGOs. It’s become increasingly more difficult to “game the system,” as it were, Continue Reading No Comments
Without Google, search engine optimization would not be the massive giant of online marketing it currently is. Google has allowed search engine optimization, often referred to as SEO for short, to becoming a leading tool in landing more traffic to websites through consistent creation of strong, relevant content. It only makes sense, then, to learn that Google receives between 65 and 70 percent of the entire Internet search engine market share.
Using search engine optimization allows your website to appear high up in the Google rankings by having many websites link to it in their content. This makes your site relevant, which is what the PageRank algorithm program measures in order to deliver accurate result
Did you know that 400% more small businesses have increased their social media budget as have decreased it? According to Search Engine Watch, web companies are spending between $750 and $7,500 a month for SEO efforts like blogging and email marketing expertise. After all, 56% of companies have acquired at least one customer through their blogs. Further, 70% of small business owners spend only three hours or fewer each week on their email campaigns, even though email remains a huge source of conversions. They need help.
Web design, like blogging and email campaigns, is a hugely important part of web advertising. The difference in success between a company with great web design and those with poor web design is huge. If your company is not using web design to provide your potential customers with an intuitive, engaging web page, then it is likely to miss out on potential revenue. Here are three website designing tips that can help improve your web marketing success.
When it comes to attracting more customers to your business, it is vital that you make yourself as accessible as possible. In this increasingly tech savvy world, this inevitably means building a mobile website that allows prospective clients to get the information they need, whenever necessary and in a way that enables easy navigation.
You may find that hiring a mobile advertising company is the best way to meet customers where they are. But why is mobile website software so effective?
For one, a great mobile site will feature responsive design. This means that no matter what device the prospective customer is using to visit your site, be it iPhone or Android phone, iPad or other tablet, the overall appearance will conform to the dimensions of the screen. This makes it considerably more easy for someone to navigate the site and access the content he or she needs to make an informed decision about the products or services you offer.
Among other mobile website design tips, developing
The big career move that you have been waiting for could be to resell mobile websites. With a mobile website reseller program, you do the work of finding the clients in need of mobile website development, and connect them to the companies who are creating the sites. Everyone wins in this situation. The business gets a mobile website developed when they may have not made the effort to find a website development company in the first place. The website development company gets another client, one that they may not have found, or may not have had the time to find. And you, taking advantage of a great mobile website reseller program, get to provide for both of these companies while being paid for it.
Why should the world of mobile websites be exciting, though? Why is this an open playground for you to excel in? There are a great deal of statistics that show that mobile websites are the next, very important step in an internet presence. And there are also numbers showing how damaging it cou
Regardless of what kind of company you run the website for, the majority of your traffic likely comes as a result of search engines. If you are not using search engines optimization, then the site you run is probably in need of a lot of help. Here are a few reasons to get on the SEO bandwagon to improve your Google rankings as soon as possible.
1. Close to all, between 70 and 80 percent in fact, of those who use internet search engines pay little to no attention to sponsored results. They ignore them in favor of organic results.
2. Speaking of organic, the lawns of the main Goog